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ERICA MOHAR

Erica is a Marketing Director with 20 years’ experience building brands and marketing strategies for Bay Area organizations. She finds it extremely gratifying when she creates a marketing strategy that supports businesses in reaching and exceeding their targeted goals — increasing sales, launching new services and programs, or targeting new customers. Erica also enjoys creating brands — from naming the service, product, or company; to developing and art directing visual identities, collateral, and other promotional efforts.

Something personal about Erica? She enjoys gardening, especially with the lens of attracting specific wildlife by what you plant. Her most recent garden was designed to attract hummingbirds. She was excited to see Costa’s hummingbirds (nerd alert!) found normally in the Sonoran and Mojave deserts and the California coast in her tiny backyard in Oakland. Erica is also enjoying settling in to her new home in Chico, California with her husband.