Summer programs

embARC is a 4-week summer design academy for high school students at the College of Environmental Design, UC Berkeley. The new public program needed a name, logo, brand, print collateral with content, and a promotional video. Here’s what we came up with.

We decided on a name that was a double entendre: the word “embark” refers to a new beginning but we swapped out “ark” for “ARC” to reference the program’s architectural roots. We created an analog and digital marketing campaign to reach our target audience across the globe. We created a poster that shared program details and benefits that also doubled as a mailer which was distributed to targeted area high schools. We also art directed promotional videos and built a digital marketing campaign for all external youth and adult summer programs to reach the larger, global audience.

Videographer: Ted Hayden

Summer programs

embARC is a 4-week summer design academy for high school students at the College of Environmental Design, UC Berkeley. The new public program needed a name, logo, brand, print collateral with content, and a promotional video. Here’s what we came up with.

We decided on a name that was a double entendre: the word “embark” refers to a new beginning but we swapped out “ark” for “ARC” to reference the program’s architectural roots. We created an analog and digital marketing campaign to reach our target audience across the globe. We created a poster that shared program details and benefits that also doubled as a mailer which was distributed to targeted area high schools. We also art directed promotional videos and built a digital marketing campaign for all external youth and adult summer programs to reach the larger, global audience.

Videographer: Ted Hayden

Summer degree programs

embARC is a 4-week summer design academy for high school students at the College of Environmental Design, UC Berkeley. The new public program needed a name, logo, brand, print collateral with content, and a promotional video. Here’s what we came up with.

We decided on a name that was a double entendre: the word “embark” refers to a new beginning but we swapped out “ark” for “ARC” to reference the program’s architectural roots. We created an analog and digital marketing campaign to reach our target audience across the globe. We created a poster that shared program details and benefits that also doubled as a mailer which was distributed to targeted area high schools. We also art directed promotional videos and built a digital marketing campaign for all external youth and adult summer programs to reach the larger, global audience.

Videographer: Ted Hayden

Summer programs

embARC is a 4-week summer design academy for high school students at the College of Environmental Design, UC Berkeley. The new public program needed a name, logo, brand, print collateral with content, and a promotional video. Here’s what we came up with.

We decided on a name that was a double entendre: the word “embark” refers to a new beginning but we swapped out “ark” for “ARC” to reference the program’s architectural roots. We created an analog and digital marketing campaign to reach our target audience across the globe. We created a poster that shared program details and benefits that also doubled as a mailer which was distributed to targeted area high schools. We also art directed promotional videos and built a digital marketing campaign for all external youth and adult summer programs to reach the larger, global audience.

Videographer: Ted Hayden

Summer programs

embARC is a 4-week summer design academy for high school students at the College of Environmental Design, UC Berkeley. The new public program needed a name, logo, brand, print collateral with content, and a promotional video. Here’s what we came up with.

We decided on a name that was a double entendre: the word “embark” refers to a new beginning but we swapped out “ark” for “ARC” to reference the program’s architectural roots. We created an analog and digital marketing campaign to reach our target audience across the globe. We created a poster that shared program details and benefits that also doubled as a mailer which was distributed to targeted area high schools. We also art directed promotional videos and built a digital marketing campaign for all external youth and adult summer programs to reach the larger, global audience.

Videographer: Ted Hayden