THE FRANKLIN

The Franklin is a boutique hotel in Memphis that combines 19th-century architectural charm with modern upgrades. The logo is classic and bold but still has a personality, creating a strong balance of symmetry while referencing the architecture and tilework normally found in 19th-century buildings.

The Franklin Hotel printed material for the guest rooms uses an alternate two-color version of the logo that combines 19th-century engraved illustrations with a friendly message. No welcome kit to Memphis would be complete without a map to recommended BBQ hot spots, so we created a miniature tri-fold containing the key card and a map to walkable culinary destinations. We also designed the hotel guest room stationery and pen. Hopefully we created something worth stealing for the guests!

THE FRANKLIN

The Franklin is a boutique hotel in Memphis that combines 19th-century architectural charm with modern upgrades. The logo is classic and bold but still has a personality, creating a strong balance of symmetry while referencing the architecture and tilework normally found in 19th-century buildings.

The Franklin Hotel printed material for the guest rooms uses an alternate two-color version of the logo that combines 19th-century engraved illustrations with a friendly message. No welcome kit to Memphis would be complete without a map to recommended BBQ hot spots, so we created a miniature tri-fold containing the key card and a map to walkable culinary destinations. We also designed the hotel guest room stationery and pen. Hopefully we created something worth stealing for the guests!

THE FRANKLIN

The Franklin is a boutique hotel in Memphis that combines 19th-century architectural charm with modern upgrades. The logo is classic and bold but still has a personality, creating a strong balance of symmetry while referencing the architecture and tilework normally found in 19th-century buildings.

The Franklin Hotel printed material for the guest rooms uses an alternate two-color version of the logo that combines 19th-century engraved illustrations with a friendly message. No welcome kit to Memphis would be complete without a map to recommended BBQ hot spots, so we created a miniature tri-fold containing the key card and a map to walkable culinary destinations. We also designed the hotel guest room stationery and pen. Hopefully we created something worth stealing for the guests!

THE FRANKLIN

The Franklin is a boutique hotel in Memphis that combines 19th-century architectural charm with modern upgrades. The logo is classic and bold but still has a personality, creating a strong balance of symmetry while referencing the architecture and tilework normally found in 19th-century buildings.

The Franklin Hotel printed material for the guest rooms uses an alternate two-color version of the logo that combines 19th-century engraved illustrations with a friendly message. No welcome kit to Memphis would be complete without a map to recommended BBQ hot spots, so we created a miniature tri-fold containing the key card and a map to walkable culinary destinations. We also designed the hotel guest room stationery and pen. Hopefully we created something worth stealing for the guests!

West Ridge Studio is a creative agency in Chico, California
specializing in graphic design, packaging, brand and marketing strategy.
Copyright © 2024 West Ridge Studio LLC

West Ridge Studio is a creative agency in Chico, California
specializing in graphic design, packaging, brand and marketing strategy.
Copyright © 2024 West Ridge Studio LLC

West Ridge Studio is a creative agency in Chico, California specializing in graphic design, packaging, brand and marketing strategy.
Copyright © 2024 West Ridge Studio LLC

West Ridge Studio is a creative agency in Chico, California specializing in graphic design, packaging, brand and marketing strategy.
Copyright © 2024 West Ridge Studio LLC